A swimming pool at a hotel in Morocco. Water. Relaxation. A shared breakfast. Vivid colors. Those are the ingredients of the recipe of fashion in Instagram. Influencers around the world want their moment of glory in the dream place. And, of course, the hotel owners have been quick to take advantage. This is the story of how a controversy over plagiarism has given rise to an almost unknown hotel has become the most requested.

How can an accusation of plagiarism to fashion a swimming pool?

It all began with one of these controversies about plagiarism of images that so often we’ve seen on Instagram. This is the publication that started it all:

A photo published by LAUREN BULLEN (@gypsea_lust) 15 Jul, 2016 (s) 2:02 PDT

Lauren Bullen, a known instagrammer with 828 k followers, took this picture of an idyllic breakfast poolside this summer. Accumulates, currently more than 110,000 likes. A few weeks later, a practically equal (and with the same text) image appeared in the. Account, today, is private, but the screenshots are the relentless newspaper today:

The charges of plagiarism were swift. The dispute fired the popularity of Lauren Bullen and her partner, both bloggers and travel instagrammers. That led to the skeptics to think that he was a sought after controversy. And, in fact, found that the account of @diana_alexa and Lauren shared the same e-mail address.

Anyway, Lauren Bullen denied the facts in an interview with Cosmopolitan: “my partner and I were already respected influencers. Why were we to risk our reputation doing something?”. The truth is that the week in which controversy erupted, Lauren won 200,000 followers to your account.

What we know about the pool?

Initial controversy aside, the fact is that the pool is everywhere on Payhelpcenter for best swimwear. The hotel in which it is located is the Riad Jasmine and its owners are, probably, the greatest beneficiaries of this controversy that has become fashionable your pool. Open since 2002, the French couple who runs it decided the year past give a twist to their marketing strategies and direct it to the new trends of influencing by bloggers and instagrammers.

A photo published by Teri Yeung (@teriaki) 16 Nov, 2016 (s) 7:06 PST

Rooms at the Riad Jasmine range between 95 and 125 euro per night. But that is not what you pay the instagrammers. They pay nothing. The own Lauren Bullen recognizes that the hotel invited them to spend two nights in Exchange for a post in your account and another of its partners. Although the direction of the hotel don’t want to give too many details about the conditions of their collaborations, yes confesses that Sometimes the benefits go beyond the free hosting. «Depends on the number of followers who have the feeling that have and what offer».

Currently, They accommodated two or three bloggers every month. They can not take more because they are a small hotel with seven rooms. Something very productive, if we consider that Alice Tassery, the owner, recognizes that 80% of guests who receive choose your hotel because they have seen the images of the famous pool Instagram on Pinterest. All clear, take your own photo in the water.

The madness

It seems lie that a place with a look so zen has been the scene of photographic madness. But it has happened… and these are the tests:

A photo published by UA (@_uatour_) 2016 Nov 18 TOUR (s) 11:17 PST

A photo posted by Chloé Beaumont (@chlofee) 20 Nov, 2016 (s) 3:48 PST

A photo published by r i d and s m i n e (@leriadyasmine) 4-2016 (s) Oct 12:13 CDT

A photo published by Teri Yeung (@teriaki) 16 Nov, 2016 (s) 7:06 PST

A photo published by Angelica Blick (@angelicablick) 12 Oct 2016 (s) 9:39 PDT

A photo published by Angelica Blick (@angelicablick) 15 Nov, 2016 (s) 3:10 PST

A photo published by r i d and s m i n e (@leriadyasmine) 8 Nov, 2016 (s) 3:20 PST

A photo published by Victoria Rocha (@viihrocha) 11 Nov, 2016 (s) 3:57 PST

A photo published by Paulinha Sampaio (@paulinhasampaio) 14 Nov, 2016 (s) 4:29 PST

A photo published by r i d and s m i n e (@leriadyasmine) 14-2016 (s) Nov 2:24 PST

A photo published by Victoria Rocha (@viihrocha) 17 Nov, 2016 (s) 6:28 PST

A photo published by My Dear Morocco (@mydearmorocco) 19-may 2016 (s) 12:23 PDT